“Intangiblism is a global revolutionary art movement for the betterment of the world.”
— Ashwani Kumar Prithviwasi
Reimagining the Role of Art in the 21st Century
Intangiblism is a contemporary art movement and socio-cultural philosophy founded by artist, thinker, and philosopher Ashwani Kumar Prithviwasi. At its heart, Intangiblism urges a shift—from creating art as a product to living art as a purpose. It’s a call to transform creativity into action, and art into service.
A New Understanding of Art
Tangible Art is physical—paintings, sculptures, objects made to be preserved, collected, or traded.
Intangible Art, on the other hand, is not about possession. It exists in action, intention, and impact—whether through environmental work, education, or community engagement. It cannot be bought. It is experienced, remembered, and shared.
Intangiblism values purpose over product, ethics over aesthetics, and people over prestige.
The Journey Behind the Movement
Intangiblism did not begin as a theory—it emerged from decades of lived practice.
Its founder, Ashwani Kumar Prithviwasi, has devoted over 30 years to creating art that directly engages with public life. He has personally funded and carried out more than 20 community-based projects—ranging from free art education to ecological initiatives—that have touched thousands of lives.
Raised with values of service and humility, and shaped by both Indian roots and global learning, Prithviwasi believes that true art begins where ego ends. His work is guided by courage, responsibility, and a deep sense of social commitment.
01
I Love My Space
(2016)
A self-driven public cleanliness campaign in Delhi
02
10,000 Trees of Hope
(2020–21)
A symbolic movement during the pandemic blending ecology and education
03
Free Art Education
(1996–Ongoing)
A lifelong initiative for underserved communities
Why Intangiblism Matters Today
In times marked by ecological disruption, mental unrest, and social division, the role of art cannot remain passive or decorative.
Intangiblism proposes a shift—from observation to participation, from expression to responsibility.
It reimagines the artist not as an observer, but as a quiet catalyst for change.